Price reduction is a term that has different synonyms that can be used interchangeably depending on the context. Some of these synonyms include markdown, discount, rebate, deduction, cut, reduction, decrement, and lower cost. Markdown refers to a decrease in the price of an item by a certain percentage, while a discount is a lowered price given to a customer for various reasons. Rebate and deduction both refer to an amount that is subtracted from the original price. Cut and reduction refer to a decrease in price, while decrement refers to a reduction in quantity or number. Lower cost simply means a price that is less expensive than it previously was.